The AI studio that 10Xs your marketing.
Everything you do, stage by stage - from starting your first campaign to shipping each piece and keeping it running. You mostly answer questions and approve work in chat; this guide shows you what you'll see, what to get done, and exactly what you approve to move on. Written for someone who has never used the system before.
The fastest way to get it is to watch the studio work - Claude on one side, your operator surfaces on the other. The short tour below walks a single request from start to a finished, approved piece; the stages after it break that same loop down, step by step.
A side‑by‑side tour: Claude on one side, your operator surfaces on the other - one request becoming a finished, approved piece, end to end.
In a new chat (one per campaign), type start a campaign: <what it's for>. The studio interviews you and drafts a one‑page brief - one goal, one measure of success, who it's for, the offer - and opens the campaign's dashboard: the single page that answers "where am I, what's next?".
Answer the brief interview (short, ~15 min). Read the one‑page brief it drafts.
Say "approve the brief" (or send it back with a note). Approving fires the Creative Director and opens the concepts.
The Creative Director comes back with three creative directions - one safe, one smart, one bold - with one recommended and the reasons why. You read them and choose. You can also steer ("sharpen the bold one") and it re‑works around your call.
Read all three and the recommendation's rationale. Decide which direction fits - or ask for a tweak first.
Reply "go with the Smart one" (or whichever). That locks the concept and the studio drafts the plan.
The studio lays out exactly what it will make - every asset, what each one outputs, and the order. One page. You approve it before anything gets produced, so there are no surprises.
| # | Asset | Output | Channel |
|---|---|---|---|
| 1 | Demo‑invite email | HTML email | |
| 2 | Demo landing page | HTML + images | Web |
| 3 | 5‑reasons carousel | image ×3 | Social |
| 4 | Launch post | text | Social |
| 5 | Pitch deck | HTML + PPT | Sales kit |
Check the asset list matches the campaign - the right pieces, the right channels, nothing missing or excess.
Say "approve the campaign plan". Production begins - the studio builds each asset in turn.
The studio produces each asset - written, brand‑checked, compliance‑checked - and lays them out by channel in the gallery. You review and approve each one. This is where most of your time goes, one piece at a time.
Click any tile and it opens full for review - the asset on the left, everything you need to judge it on the right, file buttons up top.
Open each "For review" tile. Read the asset in full, work any open questions (the gate), use the top buttons to open the live page / copy / folder.
You don't approve from the screen - give your verdict in chat: "approve the landing page", or "send it back - tighten the subhead", or "archive/delete it". Repeat for each asset until all are approved.
Each approved piece either publishes (where the studio is connected to your tools) or gives you simple copy‑paste steps - you always do the final "send". The studio lays out the go‑live plan; you approve it, then work down the list.
| Asset | How it goes live | |
|---|---|---|
| Demo‑invite email | Pushed to your email tool as a draft → you hit send | |
| Demo landing page | Copy‑paste deploy steps (cookbook) → publish to acme.example/demo | |
| Launch post | Ready caption + image → you post to LinkedIn |
Approve the launch plan, then work down it - publish where the studio is connected, follow the copy‑paste steps elsewhere, and do the final send yourself.
Say "approve Phase 5 plan" before any step goes live. A one‑off campaign is done here; an ongoing one moves to Manage & Report.
For anything ongoing, the studio runs a simple weekly rhythm - one or two moves a week. You read the numbers it reports, make the occasional call, and it closes out at the end. (A one‑off campaign skips this stage.)
| Week | What you do | |
|---|---|---|
| Wk 1 | Keep half an eye on the live pieces daily (~5 min). No decisions. | |
| Wk 3 | First read (~30 min): the studio reports the numbers; small, reversible tweaks only. | |
| Wk 4 | The big call (~60 min): shift budget from the weakest channel to the strongest. Write down why. | |
| Wk 6 | Close the campaign: results report → retro → graduate the learnings → freeze. |
Approve the ongoing‑management plan, then follow the weekly moves - read the studio's numbers, make the one budget call, and let it report + close out at the end.
Say "approve Phase 6 plan", then approve each cycle as it comes. A closed campaign freezes - its learnings graduate up to sharpen the next one.
Two screens you live in: the All Campaigns list (where you start each session), and any one campaign's Dashboard (its day‑to‑day home). Both shown below.
Click a campaign → its Dashboard, the day‑to‑day home for that one campaign:
| Big idea | Let prospects watch the product solve their own problem - a 60‑second "your brief, our output" reel. |
| Key message | See it work on your brief, then decide. |
| KPI floor | 30 qualified demos booked by 30 Sep · 4 booked ✓ |
| Concept | Smart (selected ✓) |
| Phase | Step | Status | Human time | AI cost |
|---|---|---|---|---|
| 4 | Asset production | ● 1 awaiting you | ~10 min | ~$2.10 |
| 5 | Launch | Pending | - | - |
| 6 | Manage & Report | Pending | - | - |
The studio can get better at your business over time. In a fresh chat named Retro, type /system-manager. Capture ideas as they occur, and run a retro every few weeks - the System Manager turns them into a prioritised to‑do list and tracks the history.
The studio also learns from the examples you give it. Save standout work as you spot it ("save this as a good example") and it joins your reference library - the collection of campaigns and pieces it draws on when creating your work. The library won't refresh on its own, but once a week the studio suggests fresh examples worth adding and reminds you if it hasn't grown in a couple of weeks, so it never quietly goes stale. You always decide what goes in.
Capture an idea any time (capture an idea: … or add to backlog: …); run a retro every few weeks (run a system retro) to turn lessons into the board above.
Do this in a fresh chat, separate from campaigns. Over time it's how the studio gets sharper at your marketing.